The Development Of Network Video Clips From The Media Ecology

In the global information age, the relation among information technology, communication formats and social behavior becomes more complex. The emergence of the short streaming videos witness the changes of the ways people how to perceive the world. On one side, the development of the videos reflect the opening and advancement of the society, on the other side, it has a huge influence on the justice. The dissertation researches on the short streaming videos, from the view of media ecology, aims at discussing the new rules in the new media wave and the balance among human, media and social environment. Under this concept people should be able to access and evaluate media information in varied channels in order to establish a advanced spirit ecology for a harmonious society, it's also the most important signification of this dissertation.From the view of system theory in ecology, the paper illustrates the theory outline to analysis the short videos based on the demonstration of the factors in communication environment at first, then concretely discusses the media ecology factors causing the development of the short videos. Then the paper is focusing on the problems what short streaming videos bring to the media ecology environment. In the last chapter, themedia education is suggested to have a better management on the media ecology.Technology transformation is changing people's living style, furthermore, the culture and social system. The pioneering research of this dissertation upon this concept reflects author's value judgment in the new media environment. The research of the dissertation takes the short media video which absorbs all characters of the new media as the vehicle. Therefore, the pioneering topic fills the gap in the domestic academic field. Moreover, the author creatively research the short video in terms of the media ecology which can be esteemed as a mixture of theory and practice. The media ecology is new in China whose research focuses on the theory so that the research on practice is comparatively weak. The author wants to do some research that will be the mixture of theory and practice and it is the original purpose of this dissertation.The content analysis, case study and induction were applied in the research process. The content analysis takes the typical of the short videos which were arranged by induction as case study. Content analytical method is a systematical method in information content analysis which relates the resource of the information, the channels ,audience, feedback and the attitude. The case study method has all kinds of characters in one.The induction is to get the common conclusion through the special examples.