Research On Media Ecology Of Short Video News

Driven by media technology,the emergence of short video has brought about a new revolution in traditional news production,which is reflected in all aspects of news production and dissemination,it has become an important means of disseminating news,connecting the masses and guiding public opinion.After the rise of short video,new media and traditional media are actively exploring new ways of news dissemination in short video field to improve the power of news dissemination,influence,guidance and competitiveness.Compared with the traditional way of news communication,the appearance of short video news makes the space of traditional news communication compressed,the content identical and the loss of audience aggravated.All factors in the ecological environment of short video news directly affect the development and innovation of Short Video News,only to adapt to survive.Media Ecological Environment is the core of media ecology,and Media Niche,as the response of media itself to media environment,plays a corresponding role of co-competition and has the core research value.This paper analyzes the external ecological environment of short video news through three factors: technical ecological factor,political ecological factor and economic ecological factor,which forms the relationship of competition and integration with short video news population,interspecies and intraspecific Based on the media ecology theory,this paper analyzes the media niche from the perspective of Media Ecology,including Central Plain niche,inner niche and Outer Niche,it is concluded that short video news has ecological imbalance problems such as niche overlap and food chain solidification.Media Ecology includes the media ecological environment,and the media ecological environment affects the media ecological niche.The relationship between the three is whole and part,including and included,the development of any media can not be separated from the restriction of the media ecological environment and the interaction of the media ecological niche.Therefore,only from the media ecological environment and the media niche in-depth understanding and understanding of the status quo of short video news,relying on the media ecological core concept that the media ecological concept theory put forward the corresponding development strategy,it is helpful to establish an interconnected and interdependent ecosystem,adapt to the development of media ecology,and create a harmonious and symbiotic ecological environment.