The New Media Context On The TV Investigative Reporting Narrative Analysis Of Influence Factors

In recent years, with the rapid development of science and technology, new media especially the Internet's swift development makes McLuhan's prediction"global village"become a reality, and people are in the context which created by new media. How do new media have an effect on and change text appeal of news audience group? How to develop news report innovatively in the new media environment? It has become a common topic research among academic and industry community. All the people are closely connected in the"global village"created by new media, which should be a more democratic and harmonious society. With times more forwards and technology revolution constantly, the change of medium will provide a new concept and technical support for the production and transmission of traditional journalism. High quality content still will be the important content of new media age in the new media environment. With respect to news reporting, this is not only an opportunity but also a challenge. Therefore, blend into the concept of new media and improve news production and dissemination. To some extent, reform and innovation of news report become an inevitable choice of survival.The thesis mainly makes a study on TV investigative reporting in the new media environment from the view of the narrative. The thesis is based on narrative theory and related news dissemination theory, adopting the means of narrative analysis, exemplification and quantitative and qualitative analysis together to study problem. The thesis takes"News Investigation" as a research subject which is one of the most influential and representative of the investigative TV programs in China to analyze the domestic typical cases from narrator, narrative picture, narrative content, narrative way and narrative reception. It aimed to explore the narrative strategy and development prospect of TV investigative reporting in the new media environment.