The Research On Investigative Reporting In New Media Environment

This paper uses case analysis method,literature method and other research methods to explore the development and change of investigative reporting under new media environment based on media ecology environment.By thinking about different forms of investigative reporting,under the new media environment and comprehensive analysis of Wechat public number CCTV news survey and news client South Weekend,explore the future direction of investigative reporting.In the process of collating literature,the author found that with the rapid development of new media technology,there are many researches on "new media","media convergence" and "network news".However,there are not many researches on the development ofinvestigative journalism in the new media environment from content form and marketing mode.Therefore,this article emphatically analyzed investigative reporting,its Wechat public number,news clienttransformation results,compared with the traditional reporting period.The paper main body is divided into four parts: in the first part of The new media environment and investigation report,this paper explores the new media environment on the impact of news and media and values of the masses.In addition,analysis of investigative reporting media ecological environment,technology,culture,explore the new media environment on the impact of news and media and values of the masses.In addition,on the basis of the current media survival reality,analysis of investigative reporting media ecological environment,technology,culture.In the second part Investigative reporting new media to explore representative case analysis,this paper is based on the new media environment,the investigative reporting platform,the expression form and so on different forms.Draw lessons from professor Yu Guo Ming come up withFuture transformation in the three levels of news forms,said the author number to WeChat public CCTV news survey and news client South Weekend for the specific case,analysis summary transformation of investigative reporting news forms of new media to explore.In the third part The new characteristics of investigative reporting and the newmedia environment reflection,according to the CCTV news push content and form of Southern Weekend platform analysis,analysis of the investigative reporting features different from the past.In addition,the second part of the analysis is summarized,and it is necessary to reflect on the investigative reporting in the new media environment.Survey reported in the fourth part of new media environment development direction of exploration,based on the investigative reporting media ecological environment and its new media exploration level,the author puts forward the future development trend of the big three: that is,the new media environment investigative reporting should be adhering to the Interaction is Key new thinking,make clear the new idea of stability in the change,innovation news new requirements for the client.