New Media Times Traffic Broadcastas Development Prospects

China's broadcasting industry from Xinhua yanan in 1940 as the beginning of the radio station was founded, but to enter the commercial phase of the past ten in the coming year, but also a matter of traffic into the commercial broadcasting is also more complex and competitive environment, competitive intensity is relatively large. Proclaimed the advent of television the end of the golden age of radio, please note here that the end is the golden age, and did not say that the end of the broadcast era, that is, any kind of media are not completely lead to the birth of other types of media end of life, the advent of television broadcasting is not dead, not only television, other media, the emergence of any new radio will not die. Until now the development of the Internet, in fact, proving that the media properties. Between the media as a private, like the QQ, is the role of the Internet for communication between the individual and the individual good tool. Especially in the Internet, e-mail e-mall is the most widely used is also a feature of most attention. With the emergence of e-mail, people communicate more easily and more quickly out. On the other hand, the Internet is an extremely broad, generalized and convenient tool and are effective for most people, the Internet and even through the day several thousand people at least several hundred thousand people visit the site and realize the true role of mass media. Internet can be a way much more quickly than any, more economic, more effective or message to a news spread. Traffic Radio is also the final analysis, many of the media in one, then the audience of media competition is competition, advertising, the amount of competition, competition in business profits. Especially in the high-speed Internet era, how to deal with this traffic radio competition, the traffic radio to today have any questions, then how to take their own road of development and hope to the industry from this article。...