The Analysis Of The Function And Roles Of The Mobile Phone Media In The Unexpected Events

In the process of the development of the human society, the media as an important constituent of the social organism, had been playing an important role. In recent years, unexpected events occurred frequently, that has important to do with China is in the key period of social transformation and the social systems'vulnerability increasing. Emergency of high frequency and the unprecedented destructive power and influence give a big challenge On China's media. With the further development of 3G technology, mobile media has been far beyond its "mobile phone" concept. become the newspapers, radio, television, the network after the "fifth media". mobile phone media in the outstanding performance of emergencies caused the concern of academics. In emergencies mobile media play a multiple role, playing an increasingly important function, this article will act in emergencies its function and role to play to do comprehensive analysis.With the methodology of function–role, firstly ,the thesis defines the conception and characteristics of the mobile media and emergency, and the particular decentralizational communication , audiences heterogeneity, content easy acceptability, interactivity of transmission in the transmission of incidental event respectively. Then, taking the different phrase of the developmental emergency as the clue, including latent phase, sudden phase ,extending phase ,recovery phase. we will discuss the mobile media's functional performance in the corresponding phases, on the basis of which, what kind of role played by the mobile media in the emergency will be discussed further, in another words, that is to discover the relationship among the govement, the public and other medias.According to the study, mobile media exert the function such as quickly early warning, moderate immune, the first time to inform and denying a rumour by its removing, convenience and fast and having wider audience in the incident. And as the development of the function of mobile media , it play gradually strong performance in popularizing intellectual, social mobilization, humanities, maintain social stability etc.On the other hand, mobile media is one of the important role that not allow to ignore, in emergencies, It is a powerful publishers of government information and the general public communication bridges; It is close to people of citizen journalists, citizen journalism, netizens opinion slow-release platform; It competes with other media, interdependence, tending to merge. Of course the handset media exposed all sorts of malpractices: it easily induced SMS rumors, and its information release subject and the authority to credibility is not high, so the handset media interactive function also needs to be improved.Finally this paper puts forward related suggestions based on the disadvantages of mobile media, with the hope that in the process of transmission it can play a more important role.in the future emergencies by the oneself perfect...