The Research Of The Mechanism Of Public Opinion Guiding Of Unexpected Events In Network Society

As early as the late1980s, Deng Xiaoping points out that,“it is the key among all the problems in China to keep social stability in politics which prevails over all. Without stable environment, what have done, the positive result that has obtained also is met lose”. After the third generation CPC central leading body arises, reform, development and stability are three whole, which organic and unified to our “Reforming and Opening” policy and socialistic modernization career. Stability is the precondition, reform is motivation, and development is the goal.Now, with the serious of Chinese social contradictions, public emergency brought serious disasters to the stability and development of our society。For our party and government, it is one of the basic functions of government that to guarantee the public security and against emergencies appropriately. Whether deal with emergencies efficiently is an important index for measuring CPC’s governance ability which affects our county the stability and national long-term development of our county.In emergency management study, most of researchers and scholars tend to approve that emergency management is a process of crisis communication. To some extent, the success of crisis communication determines the success of dealingwith emergencies efficiently. So this paper background of internet society mainly makes study on construction of emergency’s public opinion guiding mechanisms. It selected various of study samples from typical emergencies which newly occurred in China. It emphatically analysis the new trends of Chinese emergenciesstudy on the background of internet society and the problems of public opinionguiding mechanisms. On this basis, information broadcasting mode of emergencyand public opinion formation stage is put forward. After further study, this paperwill give relevant suggestions to perfect public opinion guiding mechanisms from three parts of government, media and opinion leader，for improving the emergency management ability of our county.