In The Context Of Media Convergence Reports Of Unexpected Events

In emergencies, the media played between the government and the public the important role of information distribution channels, both government and the public to achieve a bridge and link. Media coverage on the public mood has a significant impact on the slightest mistake will lead to large volatile public mood.As electronic technology, the rapid development of network technology, was born to take advantage of digital technology, network technology, the Internet, broadband local area network, wireless communication network, satellite and other channels, as well as computers, mobile phones, digital televisions and other terminals to provide information to the user form of communication and entertainment services, greatly expanded the channels for the public to receive information on the social, political, economic, cultural, life had a significant impact. Based on this reality, in the context of integration of old and new media, media coverage dealing with emergencies, to meet the people's right to information, expression of public opinion and public opinion has made a breakthrough, however, precisely because of this media convergence the state of emergency prompted the state reports show no restraint, the crisis has exposed the various decision-making function of anomie in the mass media. The information led to the general public opinion in the mass confusion and panic in the state is limited. Vulnerable to unexpected events out of control, causing more harm. Therefore, the study of news media coverage in the Background of innovation, so that unexpected events can bring the public news reports the positive interaction with the media, mass media to play better in the crisis in public functions, to better promote the emergency treatment scientific, and promote social harmony and development process, no doubt has a certain theoretical and practical significance.This paper describes the characteristics of media convergence and its impact on the public, based on analysis of media convergence reported in the context of emergencies features and functionality, combined with "HIN1", "earthquake" and other unexpected events, media in China is discussed breaking news reported problems, and from the communication, sociological point of emergency news is proposed Innovation Strategy.