Research On Balanced Report In The Unexpected Events

The eternal goal of balanced news reporting as a philosophy and way of reporting,both the pursuit of journalism and communication,as well as news spread of authenticity,objectivity and impartiality of concrete manifestation. Comprehensive studies,researches how public relations crisis after the incident occurred more,but reports of the Balance of emergency is not much,which mainly contains relevant content theory in crisis communication among people today are in a high incident environments,higher requirements informed of the reasons for the incident, progress, results,etc. There are many news media uneven performance during emergencies reported in.Contents of this paper relevant literature were reviewed to determine the ideas and research significance; comb Origin balanced news coverage from the balance reported research and domestic research status of the West; analysis feature balanced reported incidents,the theoretical basis and meaning; from the event category,type of media presentation and dissemination of biased practice plight emergencies balanced reporting;analysis of media reporting on emergencies imbalances media environment,realize the way the balance of emergencies reported from the theoretical level and operational level raised comments and suggestions. This thesis balanced coverage of breaking events,the audience balanced understanding of news events and news is important to achieve a fair,rich perspective incidents reported,methods and means,so as to promote the healthy development of the discipline.