Henan Daily Visual Communication Status Quo And Development Studies

At the age of the Visual communication, social production is not only the material object, but more of the visual symbol. the mass media doesn't take t writing as basic appeal, but more to images. From "reading" to "seeing", from "browsing pictures" to "read picture", the audience continuously improving their visual information needs proposed a greater challenges to the media workers.At the end of 2005, the newspaper circulation newspaper declined and advertisingfell. The newspaper experienced -- "newspaper winter."-----the point from the goldentime to the bad time. Global journalism experience unprecedented pressure from the crisis and development in recent years, the newspaper. an important trend in the newspapers visualization, we can see that it is in the form of all sorts of media and innovation, But because of its special party system, so they don't feel too much pressure, and it is for this reason that the party visual communication develop relatively slowly to metropolis daily.This thesis takes HENAN DAILY as a text to research the development of visual communication party, and summarized the daily visual communication of images, column , lay-out, etc, and the problem of the characteristics and advantages of content and form on page pictures. Compared to the daily newspaper---DAHE DAILY in the same city to search for development strategy, Comparison of HUBEI daily--- another provincial party newspaper to find the problems on "HENAN DAILY from the development trend of modern visual communication, In the end of this thesis ,the writer puts forward some specific measures and implementation and development strategy to deal with the impact of financial crisis and new media. This paper use the text analysis method to analyze HENAN DAILY current visual communication and problem ,And proposed constructive visual communication of development strategies in a modern visual idea for the party newspaper.