Broaden The Face Of Mainstream Values, People-oriented

Typical reports is a very way of propaganda and reporting in China, primarily on the social life of a representative and a general sense of the news reports of things done. Journalism in the history of our country has played a tremendous role in the function and, for example, the Anti-Japanese War, the "Five Heroes Langyashan" Dong Cunrui, Wang Keqin reports and other heroes; war period, the hero on the battlefield, Huang, Qiu Shaoyun; reform open-door policy, the newspaper launched the National jing run chen, Zhang Zhixin, Zhang Haidi.bo ru zhu, Ma Shengli and Laoshan heroes, such as front-line group of the typical characteristics of the new era; and decade, on the Xu Honggang, Li Li, Xu Hu, Kong Fansen and Li Xiangqun advanced figures reported in the community have led to sensational effect.Specific analysis of a typical report, it can be found as long as the transmission of values, including two aspects: one is the traditional Chinese virtues of ethics and communication, and the second is the new period of socialist values and norms to promote. And its social function and include: social integration, that is reported through the typical sort of typical, promoting the maintenance of social stability and development of values; example of the model is to shape a number of grant and the concept of a model, similar acts of individuals or groups ; era symbol of the typical one is reported through a representative and typical of universal significance, reflecting the values of pop. But the reality in today's society, the influence of a typical report in our decaying, because the typical number of reported sharply reduced the length of the compression, the influence of society on the decline. It can be said that in the 21st century, the real impact of the Typical nationwide no longer exists. Typical reports from the center of people's lives to the edge.The main reason for study, one of which is the issue of content, that is typically reported to the lack of people-oriented spirit. As is necessary for the main, looking for material, spiritual, emotional, reputation satisfaction. For these people, however the normal demand are rarely found in the Typical reflected. China Central Television in 2006 "news network" in the broadcast of the series "Song of the worker" as an example, the form shown in the Typical working environment is too hard, and, in the "life zone" long hours of work, labor who will inevitably be suffering from various diseases, and no reports at all levels accountable for their health care, to improve the details of their working environment, so that the audience will feel that this is not the Government does not assume its responsibilities. Have no interest in the body of his subordinates, in promoting "people-oriented" today, reports the effect of such a course be counter-productive.The second is in the form of reports, the typical coverage of "bombing" of publicity with the audience to accept the contradiction between the psychological. Under the traditional system is the space devoted by the press and propaganda, truth and focused on a small number of typical, and some publicity for decades or even unconsciously suppress information on the audiences and information "bombing." Today's audience in the individual consciousness and autonomy at the same time increasing, and has gradually formed a set of information, "defense system" for the media concentration of a typical large-scale bombing is no longer there is no resistance to "shot," fell to the ground. They will over-exaggerated, over their own needs and agree to accept the extent of information to take boycott, exclusion, the attitude of resistance.For now there is this phenomenon typical trend reported in the future will be like? In this paper, one of which is the traditional model that will in the future a long time continue to exist. Because of China's mainstream media mixed image. China's mainstream media that a "government mouthpiece" for the image of a political tool and the "economic profit" of the two types of mixed mode. In this mode, the image of the information on behalf of two showing at the same time in the mainstream media. One image as a political representative of a typical report will continue to exist, and because almost no consideration of the issue of ratings, the traditional model of the change is reported to be very small. Second, the typical reporting requirements of the times will have some new changes and the new momentum of development, such as China Central Television since 2002's "Person of the Year Award moved China", its content in order to show the perspective of the civilian population age spirit; in the form of indoctrination from a single conversion to two-way interaction, and greater emphasis on planning and integration of information.