Commercial Bank Customer Management System Design And Implementation

With China's entry into the WTO, the banking sector is facing pressure from domestic and international competition. In order to gain market share and maintain development, banks need to strengthen the relationship with customers and provide security for the development of the bank through good customer relationship. The in order to promote the management of the bank and customer relationship, to design and develop the corresponding management system, to be satisfied the needs of the customer resource optimization management in bank, the bank in the process of customer relationship management manpower and material resources, and financial resources are reduced.. in this paper, the above is mainly expounds the research background, and explains the research purpose: research and analysis based on the theory of customer relationship management, combined with the actual situation of China's commercial banks and their customers resources between, objective analysis of the needs of customer relationship management system of commercial bank, based on data warehouse and data mining technology, customer relationship management system design has been completed, so that the needs of customers for the management of banking. Analysis of background and significance based on customer relationship management. A large number of customer data of research analysis, and draws the conclusion: basic information system, system management, customer management, CRM meet the requirements and in each sub system covers a several related modules. Finally, in order to ensure the effective implementation of the system, the test shows that the system can meet the needs of the bank customer relationship management.The system based on comprehensive management of customers and business processes, marketing means for commercial banks provide effective protection, so that bank of high-quality customer resources be maintained, in order to meet the needs of new customers, actively develop the corresponding business, enhance customer satisfaction and increase customer value added of, and the bank's cost is reduced.