A Gender Perspective To Interpret The The Tencent Female Channel

Since 1995, the Fourth World Conference on Women, China's research on media and women have a certain amount of development, but the total research and study on the depth, it is difficult and compared to other branches of Journalism and Communication. Very limited in this study, women and network media research is not enough research is also very thin. Although women's studies and media production has become a relatively independent area of research, media development and women's disciplines mature, yet the media and women's issues in journalism and communication, also in a marginal position.After 2000, a large number of commercial female channel which appears in the people's vision, business website rise of female channel is considered a platform for women to realize women's right to speak, the right to equality of information the public space. Women Channel also because of its clear positioning, rich content reflects the special reflection on the women.In order to investigate whether the reduction of the female channel reality of women, the author gender perspective of women in business the most viewed channel in the female channel of Tencent. Through the channel interface Tencent female title, pictures, video, layout, and text content, reported methods presented in the text of female roles, interaction analysis, the author found that, in fact, women in business Web site channels, as business and consumer The drive, as well as deep-rooted relations between the sexes has long been the network of women still exist is the reality of visual processing, the reality of women at a disadvantage in the "second sex" in the network once again be replicated.