Discussion On The Construction Of Zhejiang Television Channel For Children Overall Image And Strategy

As of the end of 2006, the National Children's mainland has 34 specialized channels, four dedicated animation channel. National Bureau of Statistics issued by the present, China's children (0-14 years) population of 256.6 million people, which is nearly 300 million. So many children's channel on how to make 300 million children out to meet the needs of the children's programs is a very big issue. CCTV-Sofres Media, according to research data, the National Comprehensive channels broadcast children's programs accounted for 15%, film and television channels broadcast children's programs accounted for 7.7%, children's channels broadcast children's programs accounted for more than 40% of the total broadcast , most of the children's programs are starting from the children themselves, to meet the needs of children, to children's views and perspectives to capture programs, the production programs, to children the opportunity to express their views. With the development of children's programs for children's programs are now more than just a show for children, see, and many adults (parents, concerned about the growth of the older children, as well as educators of children) are watching with their children in and children's programs, but we To avoid the trend of adult children's programs, adult-oriented children's programs does not belong to the scope of children's programs.Now almost every local station has a children's channels, children's programs have been from "teach" to "delegate pass line" change is no longer a passive audience to see shows, their right to choose a larger, and you can watch according to their own preferences television programs. Zhejiang TV Children's Channel from December 2004 to the present has been the establishment of continuous development and improvement among ,A simple recording from the previous to the current TV package; from the previous rigid inflexible to the current lively wit; from the previous single-oriented programming to the present diversity, etc., these can be seen Zhejiang TV Children's Channel has initially formed its own The construction and programming of independent Gonglue but there are still some deficiencies, we should have learned in the program innovation, enhance self-programming capability, and learn how to "seize" the child's eye, so as to account for the many children's channel solid place . Therefore, in the face of the fierce impact of other channels, Zhejiang children how to develop the specialized channels of programming on how accurate positioning, content, how to do professional, time how we organize, how to package programs and hosts. Different times, we need to use look at the development of children's programs, programs need to constantly update the development of the audience in a manner acceptable as well as the preferences are changing. Regardless of form or content of the show, should be a rational reflection on how to make good use of all appropriate elements of the market, pluralistic development, and these are well worth considering.