Research On Children's Cognitive And Children's Television Programs

We have entered the era of Dutu. With the impact of many of colorful, visually stimulating screens, television has become the most contact with children's media. As children in the rapid development of the special period, the impact of television on them more than the adults. The past, we accepted the more education from family, school, but today we have to note that the socialization of children's television in the process of subtle tremendous role. However, in the complicated TV shows, how much TV programs are really belonged to the children? The real growth process for children to play the role filled the number of programs? the children should look at what and how to do ?Therefore, we must re-examine the domestic children's television ,status to the development of cognitive psychological characteristics of children to start to tap children's programs of "free",to precisely target audience of children, thereby enrich program types and the depth of its meaning, create good brand image.This paper on the basis of the theory of children and television at home and abroad .First of all, on China's children's television programs were combing the status quo. Second, in view of its existing problems, quoted by the literature, literature and organize the analysis of the case method, children try to Piaget's theory of cognitive and communication science, journalism, and other symbols of the theory of integration, summed up the children's television programs production concept, with a view to the development of Chinese children's television programs and the development of the huge space bright future.This study focused on children's psychological development to the characteristics , to children's television programs is set to another line.As a breakthrough in the case through the comparative analysis found that Chinese children's television to really bigger and stronger, the key lies on the audience, the program itself the precise positioning, precise and accurate positioning of the entry point for the development of children is in the process of psychological development the advantage of demand to empower children, respect for the individual children involved in children's television programs is the fundamental principle of success. In addition, the appropriate marketing strategy and brand strategy is also training children and their parents a sense of belonging and loyalty to the effective way.