Analyzing The Operational Mode Of Peer-to-peer Network Television In China

With the increasingly growing of broadband netizens and rapidly developing of network industry in China, peer-to-peer network TV, as a typical new media integrating features of internet and television, has risen in short time and it indicated a new era of new audio-visual media is coming.In China, the peer-to-peer network TV has emerged since the Juli(PPTV) has been developed at the end of2004, during the7years, adopting the peer to peer technology, the operation mode of peer-to-peer network TV industry has also obtained rapide development in the competition, however, all the new things’s development always have two sides, for TV career bring prosperity and also exposed some problems, whether these problems can be solved decided the development of China’s network TV in future..Peer-to-peer network TV originated in the west, the diversification, real-time interactive, and user friendly media characteristics with political, economic, cultural, social functions let its rapid rise in market, in our country, peer-to-peer network TV experienced initial stage, stage of development, maturity level these three stages, at present,there are more than20peer-to-peer network TV operators active operation in the market, the peer-to-peer attracting audiences by its content and gaining profits, so the peer-to-peer network television’s general mode of operation is composed by the content mode (which is its base) and the profit mode (which is its road to survival). The two chapters in the middle of this paper will analyze the content mode and profit mode of the PPS and the Juli(PPTV) in key, both of which are leading representatives of China’s peer-to-peer network TV, and then presenting their content mode and profit mode by figures. The Zhongyuan (PPS) network television’s content mode analysis from movie resources, user generated content, homemade content and interactive platform these four sources, Juli(PPTV) content model analysis from the video resources, homemade content two sources.the profit pattern of peer-to-peer network television is composed by advertising, distribution, joint venture, many game copyright terminal share form, but the emphasis points are different, through the comparative analysis of content mode and profit mode of Zhongyuan (PPS) network television and Juli(PPTV) network TV by the research methods from commonality to particularity of Marxism, it will find out the problems existing in content mode and profit mode, and to chart model summarizes the content model and profit model and the general pattern of content models exist for the infringement and content due to lack of lead to homogenization, quality uneven, some good and some bad, bad content overflow problems, profit mode in the presence of high operating costs, profit pattern structure remains to be improved,and put forward ways to optimize construction of content mode and profit mode. Finally, the overall development of peer-to-peer network television in China will be summarized, and insufficiency of this research project and the suggestion on future research will be put forward in the last section of this paper,and I expect own a little bit to our county’s peer-to-peer netwrk television industry development.