| The television drama is top one choice for the audience,and the position of television drama is unchallengeable.With the end of tactless competition among media,the competition on intensive cultivation of television drama resource has been carried out among the all levels media,no matter for state level or provincial or municipal level.It has come to an era of privilege drama for television drama marketing.All TV channels of provincial level start to fight to monopolized drama resource,such as dramas showed only or first on own channel.The article,taking Hunan TV channel as an example,carries out a deep study on drama resource control,channel operation,and sales promotion on the basis of the importance,development function and operating models of television drama,so as to illustrate that the success of Hunan TV Channel lies on its devotion to channel brand, developing various sources,optimizing allocation,and sets up a industry chain which meets the need of development.Just because of this core belief,Hunan TV Channel realize the market value of drama resources as well as core competitiveness.The article is completed with the adoption of media economy and strategy management principles and hope to be helpful in operating,developing and integrating drama resources. |
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