| The combination of TV and drama is a combination of modern technology and traditional arts, which created a new art form, namely, TV drama. The TV drama is an important part of Chinese TV literary arts, for it embodies the characteristics of national and local cultures to the greatest extent, enriches TV programs, and provides a new way for the revitalization of the Chinese traditional opera art.The study of the contemporary living condition as well as the development of TV drama for Chinese opera has been a major concern in the academic field. However, it is currently in the primary stage, mainly focusing on the ontological research, TV drama opera typological research, audience and communication strategy research, and so on, while the research for the TV opera columns is relatively less, and it in most cases focuses on case study of provincial TV drama columns, but there is a little research of the municipal TV opera column. Therefore, this thesis, explored from the respective characteristics of TV and drama, is intended to research on the columns of municipal TV drama in the Guanzhong region of Shaanxi province through the detailed analysis of the municipal TV drama columns in terms of their essence, audience and communication effect as well as the elaboration of policy and resource advantages of these columns, and the problems on capital, market and quality Based on the above research, the author expects to propose feasible strategies on regional communication and brand building, which may enrich the study of TV drama and TV opera columns, and provide some reference for the development of TV drama programs. |
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