A Study On Television Drama Resourses Of Provincial Satellite Tv During The Homogeneity Competition

As a stage of media development, in the provicial satellite television a bulge homogeneity phenomenon has appeared for a long time; the phenomenon has tasted pains that the television media must experience. The homogeneity phenomenon of television can be seen as a new question of television development,and the perfect solution to this question is still in exploration.Although we can find some useful experience in the western countries,it can only be used as reference,which is not suitable for the practical situation of China.Television drama resources is a key for the provincial television to stuggle out from the current pattern of homogenization competition .When the national satellite channe entered the superheating competition,the survival and the development of provincial satellite television are at depress goes against among the CCTV and other provincial satellite channel,the city television station. The introduction part article describes the purpose of writing this article,as the author,I thought that the provincial satellite television has to seek the superiority of its resource as soon as possible. The second chapter is set in the television drama resource competition play a major role in carrying on the science localization overall,the formulation, the long-term development plan, making the characteristic, forming the core competitive power,unceasingly promoting the high-quality goods column which was loved by the audiences,by the characteristic making strong trend,further expanding own market share,maintaining the fast development stably. The third chapter is a case study in Anhui TV, analyzes the operation of its television resources strategy lies the construct marketing,brand management,brand maintenance and the innovation,the brand development and the use,the brand extends and so on. From practice resources for the TV stations can do the importance of the development of effective explanation and added, also the provincial satellite TV in the homogenization of the Breakthrough competition has an important role in guiding the development and practical significance. Through this series of research leads to the fourth chapter, finally reached the following conclusions: In the homogenization of competition, and strive to the unique nature of drama resources should be the focus of provincial-level TV, TV resources, depth of excavation should be the provincial satellite TV resource operations a concern.