On The Difference In The Positioning Strategy Of The Provincial Satellite Television Channel

With the fierce competition among the television media, the State Satellite TVbroadcasting is facing a great opportunity and challenge. The paper studies andanalyzes the positioning of provincial television broadcasting channel; discusses thecurrent existing problems, and proposes a new strategy for the differences inpositioning.The paper is five folds: the first fold adopts the "SWOT" model and the "Wu Li"(five forces) model to analyze the current survival environment and developmentcondition of the provincial satellite channels. This has laid a solid foundation for thefuture researches. The second fold analyzes several models of the difference in theprovincial satellite channel from the perspective of difference strategy. The third folddescribes the marketing strategy of the difference in positioning of the provincialtelevision channels. The fourth fold is an appraisal on the implementation effect of theprovincial television, which perceived from the 5W model of the mass media studies.The fifth fold proposes a self evaluation of the difference in positioning of theprovincial satellite channel. Chapter 2 and 5 are the main argument of the thesis, andis also the innovative part of the paper.