Theory Of The Mainstream Media To The Spread Of The Internet News Hard Control And Soft

With the rapid development of the Internet, are accustomed to receiving information passively People also won an unprecedented initiative, but because of the loose network communication environment, resulting in a network information "gatekeeper" of ambiguity and uncertainty, social media Lack of responsibility to make the network information showing false and vulgar sexual, moral anomie phenomenon after another, resulting in values deviate from the mainstream of society. New media age,"gatekeeper" theory has been a serious challenge,"gatekeeper" role also converted from the traditional one-way communication and control information to the diverse roles, government, Web sites, and even users themselves are in the process of information dissemination which served as a "gatekeeper" role. Papers on the existing network information dissemination gatekeepers were analyzed, and then illustrates the dilemma now missing and gatekeeper gatekeeper network information dissemination, which made re-examine the new media era of the traditional gatekeepers. Specialty paper is that proposed a new "gatekeeper" role that the mainstream media and the mainstream media were analyzed for the network information dissemination checks possible. It is the mouthpiece of the party, the state and the people, it is incomparable with other media authority and influence, it spread socialist ideology and with suitable values, it has a wide audience and strong credibility, it is mainstream society, people’s "opinion leaders." Papers from the "gatekeeper hard" and "soft gatekeeper" describes two levels of the mainstream media as gatekeepers of information dissemination network is feasible and effective, and the positive and negative aspects of the analysis of the two mainstream media gatekeeper for the network information disseminationsocial impact and has far-reaching significance.