| Education is to last for generations, life-long learning was taken seriously and a learning society was being built according to the improvement of educational level of Chinese population, however, universal education attentions educational news which ranked with economy news, civic news and news for culture&sports as well, the educational activities and educational news attracts its popularity.The newspaper industry through three major stages since the establishment of People’s Republic of China. The first stage is before1990s, the party newspaper and publication monopolized the industry. Between1995and2000can be the second stage which metropolis daily burgeoning a lot. After2000, new mainstream media arise at the historic moment for avoiding market competition and new media environment. Attaching to Nanfang Media Group and major issuing in Guangzhou where education is very multivariant of China, Southern Metropolis Daily became the first to be new mainstream media, being the participant and witness in the history, foreseeing the media tendency of future.Chapter1states the historical background, analyzes the research significance of educational news, systematizes the educational news research status of the new mainstream media, and expounds research methods to confirm the feasibility and meaning.Chapter2summarizes the historical changes of mainstream media, gathered the concepts, representatives and features of the new mainstream media, analyze the development of Southern Metropolis Daily and focus on the feature of "new mainstream".Chapter3interprets the concept of educational news, summarize the general features cover instructive, professional, policy-based, trans-major, seasonal and guidance of public opinion. Explains the special features of new mainstream media, as special issue, multiple presented and unscramble deeply, which offers theory support to case study of Southern Metropolis Daily.Chapter4illustrates three case studies to present the special features of the last chapter, trying to summarize educational news characteristic of Southern Metropolis Daily.Chapter5summarizes the three characteristics of educational news production from Southern Metropolis Daily.The epilogue summarizes the developments and situations of new mainstream media and its educational news, and providing suggestions afterwards.The paper also explores the all-media development for educational news, excavates the way of survival abide by new mainstream media on the basis of all media. |
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