| As the official newspaper of the Party Central Committee,People's Daily has been playing a significant role in publicizing policy claims of both the party and the government and in leading the public opinions since its establishment.Its communication,credibility and influence have been improving constantly.Entering a new era,People's Daily vigorously promotes the integration development of the traditional media and new media,and it is transformed into the full media form from the previous newspaper,possessing more than ten carriers such as newspaper,magazine,website,web TV,web broadcast,electronic screen,cell phone newspaper,MicroBlog,WeChat,and client-side,with the total number of users reaching up to 350 million.Among which,People's Daily's operation of new media center which is represented by MicroBlog,WeChat,news client-side and English client-side is affirmed by academia and industry in the spreading practices.During the operation of “MicroBlog,WeChat,news client-side and English client-side”,the visual communication plays a significant role,it turns to the visual more instead of only taking characters as the basic expression mode.Visual communication has a strong infectivity and wide application range,and it possesses the advantages of both videos and characters.Under such a background,the news picture application of the new media is analyzed,which is beneficial for learning about the influence of news picture in the mainstream media under the new media era,thus to tell Chinese stories better with picture language and spread positive social energy. |
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