Reasearch On Mobile Short Video Communication From The Symbolic Perspective Of Media Ecology

The development of mobile Internet technology has made the network information"short,flat and fast",and the mobile short video is rapidly emerging due to its "social,mobile,and life-oriented" communication advantages.At the same time,the low threshold and mass production of mobile short video have brought about problems such as serious homogenization and flooding of three vulgar videos.High-quality video still accounts for a small number.The academic research on mobile short video is also lacking.The research direction mainly focuses on media communication effect research and media characteristics and problem analysis.The case analysis of high quality short video platform and the analysis from the third theory group,the school of Media Ecology are less.Media Ecology scholars believe that communication is a process of symbol exchange.In the process of using media,people are limited by the environment of media symbols,and they perceive and think about problems in the way of symbolic system definition.Therefore,combining media environmental science with semiotics and studying the process of media communication with interdisciplinary ideas can not only provide relatively systematic theory basis of semiotics,but also provide new ideas and perspectives for the study of media Ecology.Based on the above situation,this paper chooses to use the symbolic perspective of Media Ecology and take the more successful video platform Yi Tiao as an example.Through the case analysis,content analysis and participatory observation,the paper analyze the characteristics of the Yi Tiao symbol propagation process and its reference to other short video platforms.This paper is divided into seven parts.The first part figures out the research background and significance.The second part is the literature review.It summarizes the previous research results and the semiotic orientation of Media Ecology.The concept of mobile short video is defined,and then the current academic research on mobile short video is simply sorted and analyzed.The third part is the research design,stating the research methods and innovations of this paper.The fourth part,the fifth part and the sixth part are the key points of this paper.The case analysis and qualitative analysis of the media communication research from the symbolic perspective of the Media Ecology are summarized,and the characteristics of the Yi Tiao in the symbolic environment are summarized.The potential effect of mobile short video transmission,according to Lin Wengang's media balance concept,puts forward the inspiration of Yi Tiao to other short video platforms in the process of communication.The seventh part is the conclusion,which summarizes the author's point of view and the shortcomings of this research.In summary,based on the symbolic perspective of Media Ecology,this paper combines the theory of semiotic media research with the symbolic environment theory of Media Ecology.Taking Yi Tiao video as an example,by analyzing the symbolic composition,symbolic text and symbolic context of its video.,this paper investigates the characteristics of mobile short video symbolic propagation,explore the effects and strategies of mobile short video for symbolic communication,and combines the potential adverse effects of mobile short video in the development process and the media balance theory of Media Ecology to get Yi Tiao the enlightenment of mobile short video,thus providing reference for the same type of enterprise or platform,and tying to make its own efforts for the orderly development of mobile short video.The author believes that Yi Tiao conveys the transformation from product to scene,advertisement to art through the meaning of images and artistic symbols,pursues video quality in content,and conveys positive values in the direction of communication,thus maintaining a consistent style and high quality output.At present,the domestic mobile short video platform still has the phenomenon of homogenization,fragmentation and pan-entertainment.Therefore,Yi Tiao provides reference for the symbolic value construction of the mobile short video platform:first,it must abide by the state's institutional supervision,and secondly With high-quality content as the core,we produce original works that are intensive;thirdly we must pay attention to the control of the production process and pass on positive values.