New China News Periodical Competitive Analysis

It has been widely recognized that news-periodicals are developing potential undertakings in our country,Although it is on a probing stage because of variety kinds of causes at present. Comparing with other periodicals, such as fashion periodicals, digest periodicals, news periodicals have no advantage in scale and total. Comparing with the brand influence of foreign famous news-periodicals, such as Times and Newsweek, news periodicals can't mentioned at the same time.International media groups are staring at Chinese periodicals market and want to get a piece of cake, after china entering into WTO. Only unceasingly improving the competitive capacity of our news-periodicals, can we spread our voice in the domestic periodicals market and international news-periodicals market.To all news-periodicals, how to improve its influence in the news media, the market share in the periodical trade and how to create a great band characters and the competitive capacity in the international periodicals market; To a news-periodical, how to improve its influence, catch the objective audience, that is the aim and key point of this essay.So, first of all, the essay analyses the survival environment of Chinese news- periodicals in the domestic periodicals market and international news-periodicals market. Then it introduces the history and present situation of Chinese news-periodicals at present and foreign relevancy news periodicals, in order to bridge the gap. In addition, the essay give an opinion that the element of the competitive capacity in news-periodicals from discrepancy in news-periodicals competition and three respects, including the competitive capacity of content, management, intangible assets, in order to find the way of improving the core competitive capacity of Chinese news-periodicals in new stage.By interviewing, the essay keeps abreast knowledge of bewilderment and advantage of the news-periodicals practices, and analyses some news-periodicals in mainland, Hong Kong, Taiwan, and foreign famous news periodicals, emphatically point out respective characteristics of the domestic news-periodicals, and inquire into the orientation and the prospect of the news-periodicals development.