The Competitive Tactics Of The Financial Periodicals In China At The Present Stage

The high speed development of China economy has built the social space in which the financial periodicals exist in, and cultivated the desire of purchase of people. The development of periodicals and magazines has brought the financial periodicals to pass since it has stored up many specialized talents and technologies.The times of free competition of the financial periodicals has been really arrived in China, and the competition is extraordinary violent. A few magazines has raced to control the good chance of the market, increased its real strength, and initially emerged the development tendency of main current media who has strong power.At the present stage, the problem of the similar content of the financial periodicals is very critical in our country, and generally the news mediums have been faced with the bondage of the state-owned mechanism and organization. It's not hard to foresee that it is still very hard to run the market of the financial periodicals.Ask who for the "money" of the financial periodicals? Each magazine has its wise means:One way is to win a victory by the content, and make the strong brand. The most succeed typical example is the <> . The competitive tactics of <> depend on its unique "cover story". Its analysis and predicts of the global economy phenomenon, just as the advance of the concept "new economy", frequently becomes the standard in the world when people discuss the financial events and economy phenomenon.The represent in China is the magazine <> . It gives the special concern to the growing and change of the capital market in China. Be concerned about the company which has gone on sale; make the stir by the way of "reveal the secret", all that is the style of the <> . As a strength of the media, in the competition meeting with the stock market, <> made its own brand got unprecedented exaggeration by the way of"beating others".The other way is fighting for the share of the market by the unique operation and management. Financial periodicals developed evolved production successfully. For example, "the top 500 of fortune" and "the global forum of fortune", is not only the evolved productions which have developed a school of their own, but also became the direction of the wind and the grand ceremony of the picked excellent people's meeting. Its influence to the global economy even has exceeded the magazine itself. The succession of <> is determined by its courage to accomplish the mission that everyone thought it can not be fulfilled, and put out the "the list of names of wealth" which include all the rich man in the world, "the golden prize of the Chinese sell man" developed by the local<>, and the serials of the "Commerce Situation" developed by the magazine <> has lead to big resound in the profession and society.In the future, the financial periodicals in China will develop to the estate beside the publish industry, to form the chain of industry. The periodicals itself will develop as a industry group in which the publish industry is a leader of a sect, the income beside the publish industry will become the main revenue source; the movement of capital will get involved in the engagement of the periodicals.