Competence Of China Affair Periodicals

Current affair periodical means a kind of periodically published journal which aims at the current affairs and political issues. Although current affair periodicals emerged later than the fashion and life journals, it imprints great trend and strength. Lots of current affair periodicals have gathered stable readers, and set up their brands in good order.With the forthcoming globalization, the competition of current affair periodicals in China is becoming warmer. In the current affair periodicals market, every competitor has been seeking to set up its own features, formed their brands and secured their paying.On the one hand, the current affair periodical in China is not only facing the competition from the same kind of journals in the same market, but also facing the competition from foreign media titans. At the same time, the rapid development of "the fourth media"—internet forms great impacts to the paper media, especially the current affair periodicals.This paper seeks to statistically analysis the features and current situations, and by the means of case study, this paper researches various current affair periodicals, exceeding their unique competition advantages. At the same time, under the surroundings of entering WTO, it studies the challenges from the foreign media and net, and concludes the prosperity methods of current affair periodicals in China.