On The Setting-Up Of The Core Competence Of The News Periodical

The social influence is a basic power to decide whether the medium is strong or weak. In regard to social influence, whether it is to social elite stratum or to common public, Chinese periodical industry is in inferiority. In a few prosperous nations of media industry, the news periodical represents the public opinion report of the main current society, it has the strong influence on the main current society which controlling political, knowledge, and wealth masstery. Therefore, the thes i s will, according to the present conditions of the Chinese news periodical, introduce the concept of the " core competence", make use of the related knowledge, such as Journalism, sociology, literature, advertise and so on, to analyze the successful news periodical case and probe the factors of the core competence, including becoming the major medium, the inside mechanism, periodical contents, periodical brand and human resource. The purpose of the thesis is to study how to develop the news periodical.