Zhuzhou Sound Screen Wireless Digital TV Network Co., LTD., Enterprise Culture Construction Research

Zhuzhou sound screen wireless digital TV network co., LTD., affiliated to the zhuzhou station, after ten years of development, at present a total of more than 150000 users. In this paper, through the thorough investigation and study found that companies affected by the institution system background, with a strong business unit color for a long time, bring to the company a series of corporate culture, this does not favor the further development of the company. In order to comply with the demand of the development of The Times and the construction of company itself, in this paper, through the theory with practice for zhuzhou sound screen company building a set of practical and feasible optimization scheme.This paper on the core values of corporate culture and elaborates the professional theory, combing the analysis of enterprise culture both at home and abroad related theory of the status quo, this article provides a rich theoretical basis and practice guidance. Secondly through in-depth investigation and study article points out that zhuzhou sound screen is the corporate culture do not take the enterprise culture construction, and lack of systematic, less not durable, heavy form, connotation, pay attention to short-term economic benefits, ignore the people-oriented, and other issues. Investigate its reason mainly lies in the enterprise culture affected by the institution system, lack of personality, customer oriented inconsistent with selfish departmentalism, runs counter to the system of enterprise culture and behavior layer, low quality of the staff know not deep, the lack of effective communication mechanism, etc. Through summary analysis of causes and draw lessons from the domestic and foreign advanced culture theory and successful experience of the construction of the system, optimizing the construction of a set of suitable for the current enterprise development the excellent enterprise culture construction scheme. Finally successfully implemented in order to make the enterprise culture construction scheme, the enterprise culture core, deeply rooted articles and made the zhuzhou sound screen company enterprise culture construction plan of the specific implementation plan and implementation.The article used the literature analysis method combined with the actual survey, the integrated use of method of case analysis, data analysis and questionnaire survey methods, guided by the scientific theory of corporate culture, streamline design train of thought, systematic, continuity, pursuit, in combination to keep pace with The Times and innovation, from the spiritual culture, system culture, behavior culture and material culture four dimensions for optimization design and construction of corporate culture. The value of optimizing the enterprise culture construction is not only for zhuzhou sound screen provide optimization support of the company’s corporate culture, and for related enterprises to provide case to the enterprise culture construction.