Line Together To Promote Technological Innovation, Political Reform, The Management Mechanism

Pacing up and down for a long time, the TV. News program of Chinese Mainland has advanced surprisingly since 1980. This essay analyses the history of the TV. News program of the Mainland in technical, political and institutional perspective, and argues that the TV. News program is promoted by technical innovation, political environment and institutional changes. Technology provides a progressive platform to show: different times such as the film record times, the ENG and satellite transmiting times and the digital times providing TV. News with different ways to "say". Politics is a control force, which regulate the TV. News "what to say". However with the reform advancing, what is forbidden to say is surpassed step by step, TV. News step forward to public sphere. Changes in China's TV. system adjust the attitude that TV news "speak" to its audience. But the old system is becoming a hindrance to the development of TV news as a result of new technology. TV news of Chinese Mainland needs a institutional innovation to gain an epoch-making progress.