Research On The Innovation Of Current Political News Communication In The Context Of New Media

In the era of new media,the change of context has brought about changes in the communication environment,audience habits,and media structure.In this change,Shi Zheng News reported that as a means to stick to the mainstream media,it also faces the problem of how to innovate.In today's one after another public opinion environment,only when the political news reports innovation,can we shift more attention resources to the mainstream public opinion field,and then we can run the society with the correct political guidance,and we can tell Chinese stories well.Based on these backgrounds,this paper starts from the background of the new media context,and uses the changes in the dissemination of current affairs reports in the Nanfang Daily since the 18 th National Congress of the People's Republic of China as an incision,trying to explore the mode and future trend of the innovation of the Shizheng News,and thus reporting on future political news.The development has played an active role.This thesis has collected and analyzed the contents of the "Nanfang Daily" Shizhongzhengshi Shizheng News Column from the 18 th to the 19 th.It compared and analyzed the reporting sections in different periods and interpreted the Nanfang Daily from the content,form,and planning.The change of political news coverage in the context of new media.Mainly uses the literature analysis method,the case analysis method,the content analysis method,uses the example to explain the abstract theory.This paper first proposes the problems and the purpose of the research,collects literature on current government news dissemination,new media contexts,and innovative ways of news dissemination,reviews domestic and international research on these issues,and explains the content and methods of this study.The difficulties of innovation and research focus on explaining the ecological background of news media in China under the context of new media,and pointing out the influence of new media context on current political news reports and the challenges it poses.Secondly,based on the domestic environment,the necessity of the innovation ofpolitical news reporting in the context of new media was analyzed.According to the reform measures of the Nanfang Daily in the past decade,it focused on describing the Nanfang Daily from the 18 th to the 19 th.Coverage changes,content changes,style changes,and formal changes.Based on the case analysis,this paper focuses on four aspects of “content innovation”,“formal innovation”,“innovation of means”,and“innovation in communication” to analyze the contents of the dissemination of current affairs news in the context of the new media in the “Nanfang Daily”.Present and analyze its causes and trends,and explore the external and internal causes of the innovations in the dissemination of political news.Finally,from the perspectives of the people's livelihood,market development,and the law of news dissemination,the author summarizes the innovations of the“Nanfang Daily” news dissemination of current affairs from the “dissemination,guidance,influence,and credibility” of news media.The author's proposal thus analyzes the trend of current political news innovation in the future.