Innovation Research On Political News Products Of Hunan Daily

With the rapid development of digital technology and network technology,the rise of new media has changed the basic pattern of media competition and media convergence become more and more obvious.Especially in recent years,with the rapid development of Mobile Internet,the traditional media under "entire media"strategic transition to become a hot topic.In this context,as the mouthpiece of party and people,how to innovate the political news products of party newspaper is imminent.Facing the challenge of new media,Hunan Daily has done important contribution to political news product innovation.Product Innovation is caused by the internal and external factor together.Based on many external environmental changes and its own needs,Hunan Daily definitely contributes to an innovation of political news products.Follow the principle of orientation,market orientation and localization,Hunan Daily developed different forms of political news products on the basis of traditional products,such as APP,WeChat,micro-blog.On the Product content,the political news have Civilian Perspective,diverse topics and more succinct text.On production mode,Hunan Daily taked the project production mode and cross media platform mode.Through practice and exploration,Hunan daily has achieved some success on political news product innovation.Besides of seizing the province political news audience market products,Hunan Daily has achieved the province key political resources and expanded the news product brand influence.However,there are problems such as low utilization ratio of news resources,serious homogenization of product content,simplex news form and so on.Next,Hunan Daily must be in promote institutional mechanisms for fusion,extended products,optimize the product content,enhance the production of the main innovation ability etc.four further focus.