An Innovative Study Of Current Political News Report In The New Communication Ecology

Political news has always been an important part of the news communication field,and it is also the resources that the major media organizations want to grab.Its special content is related to the long-term stability of the whole country and the direction of the national news and opinion field.With the change of communication ecological environment,the development of current political news is facing great challenges.How to make the current political news report burst into fresh vitality under the new communication ecology and how to innovate to change the old situation of the current political news report are the questions that every media organization needs to focus on.As a program of current political news report with distinct characteristics,"anchor's talk" is providing new ideas for the innovation of current political news report in its unique way during the innovation process of current political news.Firstly,this paper analyzes the new communication ecology based on the concept of current political news and the current development status of current political news,discusses the challenges and opportunities faced by current political news in the new communication ecology,and explores the necessity of current political news reporting in the current communication environment.Secondly,this paper explains the innovative part of the CCTV anchor said,through case analysis,choose the anchor said broadcast programs as the research object,the interception on July 29,2019 to December 31,148 as the research sample,respectively from the narrative expression,show voice,and content selection and present three aspects,further detailed analysis of the innovation of the show.This paper aims to provide some references for the current political news report through the research on the innovation experience of the program "talk about broadcast".Through the research,it is found that the program has the innovation points of popular language expression,cross-media narrative expression and personalized narrative subject.At the same time,the program has obvious innovation in text,picture and voice.In terms of the selection and presentation of program contents,the program rejects the traditional political news broadcasting thinking,always adheres to the "user thinking",and considers the presentation effect of the program from the perspective of the audience.Finally,through the practice analysis of the program,this paper discusses the innovation pathof current political news report from four aspects: communication platform,narrative subject,news voice and user experience.