On The Present Situation And Prospects Of The Chinese Mainland Media Education

The development trend of the mass communication industry in China- mainland is fast, which means the information era has come. But the mass media provides us some inaccurate and false information all the time. The large quantities of negative factors that exist in mass communication have seriously affected the teenager's growth.An new and developing subject, media education, has appeared and been gradually popularized, whose aim is to help people to know the mass media's true feature, to comprehend and evaluate mass media and to strengthen their ability to use and rein it. But this kind of education has almost still not begun in China-mainland.The so-called media education means to conduct student to properly comprehend and constructively use the resources of mass communications, which can develop their ability to comment the mass media exactly, take full advantage of its resource, perfect themselves and participate constructing society.This paper follows a path: the lack of media education in China-mainland--China-mainland needs media education---what kind of media education China-mainland demands. By learning west countries' and Hong Kong's advanced experience and contrasting the actual situation in China-mainland, I try to search a proper model, way and content of media education for China-mainland's actual situation; what's more, I hope it will be able to provide a useful idea for China-mainland's media education.