Research On The Operational Strategy Of Hohhot Evening News In The Background Of Transformation

As acentury-oldtraditional media, newspaper undertakes the historical mission of information transmission and continues to grow in its development process.Since hundreds of years, newspaper is the means of communication for traditional media, which has done very significant contributionto the development of human civilization. Newspaper is also one of the most important ways for people to obtain information. During the period without Internet and mobile phones, people read newspaper to learn the recent and external information every morning. At that time, newspaper can be said tobe the most important carrier of information spreading. However, timeliness of newspaper is increasingly being questioned with the development of the Internet. Especially in recent years, newspaper is facing extinction with the development of mobile terminals.The rapid development of new mediais changing the way of reading and communication from traditional media. The significant changes have taken place in traditional media from content to operation. A growing number of media people are adapting this tendency. Impacted by the Internet and mobile terminals,newspaper became the first industry to be subversive. Domestic and foreign newspaper is on the road of transition. Some started from the production of content, some from the form of space, some from the print stream or from advertising operations. No matter what kind of transformation, the transition is not smooth. The direction of transition is still very confused, especially taking into account their own operation in transition.This paper discussed the regional newspaper industry to explore new business model under the background of transition and analyzed strategies of restructuring and reform for a regional newspaper.In recent two years, the business of China’s newspaper is difficult. Macroeconomic growth declining and qualitative change of ecological environment in the entire traditional media, the newspaper operations are even worse and bad-mouthing voices spread quickly. China’s newspaper industry is in danger of being marginalized. For China’s newspaper, transformation and reform has become a main theme, no reform will die. At the same time, it is necessary to break the confinement system and integrate the existing newspaper resources, simply the production processes of the chain and develop the strategic transformation.