Font Size: a A A

Research On The Logic,Dilemma And Strategy Of Non-profit Transformation In Newspaper Industry

Posted on:2019-03-08Degree:MasterType:Thesis
Country:ChinaCandidate:T R JinFull Text:PDF
GTID:2428330548466011Subject:Journalism and Communication
Abstract/Summary:PDF Full Text Request
In the context of the global newspaper crisis,in order to fill the gap of serious news and continue to play the role in public life,non-profit news organizations have emerged in the United States and reconstructed the ecology of American journalism.The background of the birth of non-profit news organizations in the United States,the concept of operations,and the mode of operation have important implications for the transformation of China's newspaper industry.We must realize that what we are facing is not only the predicament encountered by the newspaper industry as an industry,but also the challenges faced by the newspaper industry in terms of public functions.Therefore,the journalism industry needs to re-examine on concepts,structures and functions.Based on the current status of China's newspaper industry,the author believes that the specific practice of newspaper industry transition can selectively use the concept and experience of non-profit news model in the United States to achieve cooperation and innovation in technology,concept and practical.It should be noted that due to the different geographical and historical environments in China and the United States,in the non-profit transition of China's newspaper industry,systems,funds,and manpower issues also need specific analysis and consideration.
Keywords/Search Tags:Non-profit news model, Publicity, Newspaper transformation
PDF Full Text Request
Related items