Study On The Development Of Chinese Sports Newspaper During The New Media Era

Since the founding of New China, the Chinese sports newspaper has experienced from scratch, from there to many ups and downs as well as from more to less development process, and in 1958 the first of the modern sports newspaper-"Sports Daily" was born, marking China has a professional sports newspaper. From 1958 to 1979, China’s sports authorities blackboard newspaper almost followed the route provinces Sports Bureau accordance with the "Sports Daily" approach founded several sports newspaper, which was born in the system is China’s first batch of newspapers Sports newspaper. The sports newspaper is not "professional", but for the sports fans in China, they are in the sport for the germination of the majority of sports audience play a role in the Enlightenment.1980s, with the establishment of the implementation and ongoing development of reform and opening up, and the market economy, sports and sports industry began our rapid development in order to meet the ever-increasing thirst for sports audience of sports information at home and abroad, China’s real professional sports newspapers began to appear and develop together. With the 1990s, various professional sports leagues in the establishment, especially football league was established with the largest audience, making China’s professional sports newspaper usher in a golden period, to the rapid development.2002 Chinese national soccer team reached the World Cup finals historic, will stimulate the enthusiasm of sports fans to the highest point, sports newspapers riding this spring has come to the top, this period can be described as sports newspapers flowers contend, a prosperous scene. Did not last long, in 2005 three years after the emergence of a large number of cases on the sports newspaper out of the market, the once all-powerful in the market, "Qiu Bao" and "Southern Sports" ceased publication is sad to see so many people in the industry of Chinese sports newspaper development prospects. In all print media in the 21st century have suffered winter sports newspaper can not fall into the Bingku being spared. Until now, China’s sports newspapers are still at a loss and struggling.The 21st century is the world of new media, web and smart phone for mobile Internet will be represented in the media industry has been completely changed, the new technology has changed the ecological environment of the media, the media has changed the traditional mode of existence, this change is quickly, is unexpected. With the advent of new media age, the competitive pressures sports media market continues to increase, the impact of new media to make once flourished in recent years, China’s sports newspapers are falling rapidly.Based on the History and Development of China’s sports newspapers were analyzed, analysis of long time constraints related factors of development of Chinese sports newspaper to try and explore the environment in the new media era, faces the enormous challenge of sports newspapers and should take countermeasures. During the study, "Titan" will be conducted as a case study, analysis and study on the management of the contents of this newspaper and sports.In this study, based on the development experience by drawing on foreign sports newspaper, trying to work out a road for the Chinese sports newspaper in the era of new media development, but this road is sustainable. I hope that through this research can provide some constructive advice for healthy and sustainable development of new media era Chinese sports newspaper, but also bring some reference to give advice to other Chinese Professional media.