To Find Party Newspaper's Way Out In China With The Experience Of Party Newspaper's Reform In GuangDong Province

The essay uses the theory of enterprises' core competence to analyze the party newspaper's reform in Guangdong, generalizing some experience, probing into the way of Chinese party newspaper's reform. The first part is description of the difficulties of Chinese party newspaper's reform, then introducing the SWOT theory to analyze that the key problem of Chinese party newspaper is the decline of its core competence. The second part is interpreting some successful experience of the reform, advancing that the key point is the reform of party newspaper's core competence byanalyzing two successful examples—Nanfang Daily and Guangzhou Daily. Thethird part is combining with the successful experience of party newspaper's reform in Guangdong, discussing the authority, branding, human resources of party newspaper to set up party newspaper's new image of competitive ability, having economic as well as social benefits.The essay is form the superficial to the key point, from an example to generalize the ubiquitous experience, form the present condition of party newspaper to the way of it. The essay is a kind of reference to correlative people by summing up the experience and organizing some information...