On The Reform Paradigm Of Institutional Reform In University Press

Our government has published "Some Opinions on Deepening Culture Structural System Reform" in 2005. According to it, the publishing houses, including university presses, were requested to transform into modern enterprise system. This process formally has begun since 2007 an d last three years. During this process, in terms of the necessity and specific forms of the reform, a lot of conflicts have raised. Since 2007, accompanying with achievements, the first phase of the reform has exposed some problems, especially the inadequate property right reform, namely the diversity and personification. Currently, thereby deepening and developing the reform of university presses, we must establish sustained scientific development policy, i.e. clearly defining and diversifying property rights and specifying rights and responsibilities. And also, we must adhere to people-oriented policy, namely focusing on person factors and human resource property realization. Affected by the reform, especially by the national policy of cultural prosperity and development, the university presses have faced great challenges (specifically the external corporation challenges, marketing challenges and globalization). Based on a lot of reference investigations, expert interviews, practical investigations and observations, I analyzed the basic constitution after the university press reform in this paper. More precisely, I examined publishing environment and its affections on university press, in order to find out how it can be relocated and how to make full use of its own advantages, thereby realizing sustained sound progress. The purposes of this paper are to trace the construction of university press after reform and to explore a suitable way and some reasonable suggestions for the university press development. Moreover, under the circumstance of the reform, by comparing the presses which have particular market entities with local press corporations, it is useful to research the facing challenges and opportunities and to construct its core competitiveness, which simultaneously targets the core of university press reform.