Strategies Developed After The Reform University Press

As the degree of marketization of China’s continuous development and deepening of the reform of colleges and universities are also facing organization, as part of the university, many colleges and universities are facing publishers and institutions into enterprises by the change. Due to many factors, University Press encountered a lot of problems in the development process, including institutional issues and management issues. Many publishers failed to clarify the relationship between ownership and operational risks borne directly by publishers schools; internal management is not standardized, direct intervention by the management of the school publishers, managers can not work independently; on business cooperation, subject to many restrictions, such as the level of business and narrow. These problems limit the development of university publishing houses, how will publishers stripped from university administrative system institutional reform is imperative. University Press of restructuring has many practical significance, can straighten out the property management, improve internal management publishers to better conduct business, etc., in turn, can promote the healthy and sustainable development of university publishers. Firstly, the restructuring of the University Press of course analyzed, combed University Press restructuring of history, and literature of the sort; then analyzes the restructuring of universities faced after publishing market competition environment, were faced with competition research; followed by Beijing University of Aeronautics and Astronautics University Press for the study of the situation and problems of Beijing University of Aeronautics and Astronautics Press restructuring research; through the contents of the above research, the paper puts forward some countermeasures for the development of university restructuring Press, Press restructuring after college how to develop ideas and provide a general reference observations.