A Research On The Development Of The University Press In The Digital Age

In recent years,with the increasing development of the internet and mobile communication technology,digitalization has swept all over the globe.It has permeated almost every facet of people's lives that are being changed little by little.In the current information society,modern digital technology could meet the demand of a quick spread of information.It offers a wider space for the press,expands the mode of publishing and presents the knowledge to readers in a more convenient and rapid way.Publishing is for reading,so the mode and form of publishing is determined by people's way of reading.With the arrival of a digital age,the original boundaries among books,education,internet and communication are being broken.The digitalization,with its great power,melts the boundaries among the industries and prolongs the publication industry lines and maximizes the information resources,making the compound publication a trend.Facing the strike of digital publishing,how could the traditional press give full play to its advantages and avoid the disadvantages,explore their own proper way to realize digitalization and take a place in the future competition in the publishing market.Our country's traditional publishers,represented by Zhengzhou University Press,are faced with the same opportunity and challenge.During the long process of development,traditional press has showed obvious disciplines and resources advantages in the field of academic and education publishing.However,its traditional concept of publishing,business mode and management philosophy makes it inferior to digital publishing,which does not agree with its pioneering spirit in academic subject teaching and research.It shoulders the responsibility of serving the teaching,science research and discipline construction in universities and should keep pace with the times.The digitalization development of the university press seems more urgent and necessary.Based on the previous relevant studies,combining the knowledge of communication,economics,management science and publishing and editing,this thesis takes Zhengzhou University Press for example,discusses the inherent features and advantages of our traditional press with SWOT method and analyses their advantages,opportunities and challenges in the time of digitalization.It points out the need to stick to its unique features in academic publishing.Given its advantages,this thesis puts forward the way to realize digitalization with the help of SWOT matrix.