The Research About Modelized Production And Socialized Marketing Of The Reality TV Show

Since “Survival Challenge” in2000and“Where Dad Went to”the first season in2013,the Reality TV show has been developed for13years in China. Compared withthe long history of the Reality TV show in western countries, it’s a short periodsincethe Reality TV showbecame indigenousin China. Based on Chinese culture andthe audience’s TV-viewing habit, CCTV and different satellite televisions haveproduced various Reality TV shows in fixed mode. Among them,“Where Dad Wentto”, a parent–child interactive Reality TV showis a very successful case, Hunan TVmade it by introducinga Korean Reality TV show--“Dad, Where Are We Goingto?”produced by MBC TV, and use social media to promote this program.Based on new media theory and integrated marketing theory, this paper discussesthe inherent law about the Reality TV show--“Where Dad Went to”,whichcreated agreat audience rating andsales miracle by social media marketing. Compared with“Old Enough” by Qinghai TV and “Good Dad and Bad Dad” by Shanxi TV,“WhereDad Went to” by Hunan TV is a great success, what’s the reason of this? In summary,on the one hand, the parent–child interactive Reality TV show “Where Dad Went to”was made according to original plan and procedure, which represents the developmenttrend in the Reality TV production mode; on the other hand,the program’s marketingowed to social media including microblog, micro message,video websites, and so on,which represents the marketing trend. This paper uses multi-disciplinary analysismethod, attempting to provide beneficial reference and experience for the sustainabledevelopment of the Reality TV show in our country.