Ethical Research In Network News Communication

Since the reform and opening up, network has developed rapidly for forty years,a dramatic change in people’s daily life, while our journalism also experiencedvarious changes. The Activation of network media prompted a growing number oftraditional news media have access to the Internet, under such stimulus, the onlinemedia are gradually becoming more mature.Providing space for public discourse and create social networks for all types ofmedia and all sectors of civil society unprecedented intervention freedom, publicmeans of public communication platform for online media freedom voice,participation publish news events, publicity, reviews the activities, the full exerciseof their discourse right. Therefore, the development process of the network newsmedia can be seen as a process of news discourse flourishing.Empowered to make the private network media space and public discourse spaceboundaries are diluted, after a number of private and public participation via the littlethings become a greater impact on the spread of the news media event, attractingmore spectators and the public to express their views, the formation of social mood.After the emergence of online media for its own highly interactive, broadparticipation and other features rapidly changing the traditional media environmenthas become an important tool for the formation of public opinion.However, because of the network media personalization, diversification andother features, they make in a transition period of China’s social contradictions withinthe network of various types of public space exposed undoubtedly.The media development of media and the public of the traditional elite discoursechallenge traditional elite discourse power. The conflicts between diverse sides showup frequently. However network does not play its role very well. Irrational discourse,network media deeper violent acts under the guidance of the Word sounded thenetwork news media ethical alarm, new era, the network news media ethics under thenew circumstances become the main target of concern.