Analysis The Transformation Of Hefei Evening News

In the middle period of1990s, the Metropolis daily, which was positioned as the citizen’s papers in the market, emerged as the times require. The readers and particular style of Metropolis dailies were all different from that of former papers. The circumstance in Chinese Market Economy made Metropolis dailies grow fast. Nowadays, Party Newspapers, Evening News, Economic Papers and Metropolis dailies constitute the foundation of our nation’s newspapers. All of them make a great contribution to the prosperity of journalism in China.Along with the popularization of the Internet and new Medias, traditional Medias are facing with severe challenges by decreasing the number of readers and losing advertising revenues. Some of scholars concluded that newspapers should combine with new Medias, or they would die out. Moreover, more and more kinds of Metropolis dailies show up, which makes the assimilation of news report. What will happen between traditional and new medias in the future? Where is the way out for the revision of traditional medias in the age of new communication? Therefore, this paper selects Hefei Evening News, in which we can discuss the way of metropolis daily’s transformation, by studying the revision of Hefei Evening News.This paper is divided into five chapters.The first chapter is the introduction of this paper, including the research contents, methods, significance, and the purpose of this paper. In this paper, the author will pick up two revisions of Hefei Evening News as an example, analyzing reporters’ self-identification based on the way of certain reports and questionnaires. By observing the survive and development on one kind of newspapers, this thesis will review the traditional medias’problems and confusion, which takes the media convergence as the background, to explore the rule of the new communication in the further.The second chapter presents the condition of the metropolis daily. As the media environment changes, the development of Chinese metropolis daily should not only alert the recession of western countries’newspaper, but also strengthen their own transformation and response. In addition, metropolis daily also exist defects and bad competition among Medias. Nowadays, there are some main performances as follows. Firstly, the metropolis daily has the steady development in overall, whose growth shows a trend of slow. Secondly, the economy growth decreases due to the advertising revenue decline. Thirdly, metropolis daily’s reader groups gradually tightening. Moreover, journalists also show their anxiety and confusion for their own development.The third chapter is about to the metropolis daily reconstruction and reinforcement. Based on the purpose of two revisions, basic measures, as well as the analysis between two revisions, the way and meaning of metropolis daily are transformation. By the analysis of two revisions comprehensively, the author found that Hefei Evening News still exists news-operation problems and the contradiction between urbanized demands and political news management.The fourth chapter is based on the questionnaires about Hefei Evening News, analyzing the situation of Hefei Evening News, as well as journalists’attitude and evaluation towards two revisions.The last chapter summarizes the transformation of Hefei Evening News. This part comes up with the insufficiency in transformation of Hefei Evening News, providing reference opinions about the transformation of metropolis daily in the age of media mergence. Nowadays, the transformation of metropolis daily not only need to comply with the development of communication, but also should be clear the orientation and strengthen the personality characteristics.