High School Students To Learn Mobile Phone "operating Mechanism

Mobile Newspaper has become the most direct medium of information dissemination. As one of the new medias which connected young journal and mobile phone, it is a success of a new communication mode shape. "students learning mobile newspaper" is a mobile newspaper "both inside and outside the classroom" magazine and the Chongqing branch of China Mobile to launch mobile phone reported that positioning the paper in the reader, content design, personnel structure, transmission, marketing and the Chinese mobile operators and technical support to the collaboration between the companies. It has extended integration to provide a new platform for jounals for youth."Students learning mobile newspaper" is a pioneer and leader in educational cell phone in communication, so it is necessary to become one of the objects of research. Because it not only can enrich the subject matter of communication, but also by empirical research to identify problems and improve the new media and traditional media brand transformation and integration, as more young journals in new media brand development environment to provide reference.This article attempts to "Students learning mobile newspaper" an emerging mobile media such as the research object, from the perspective of communication research to students as readers of the mobile media operations, to find this new media encountered in the development process difficulties of its successful mode of operation. Around the "Students learning mobile newspaper" the dissemination of media studies and audience research analysis, detailed analysis of the "inside and outside the classroom" in the field of new media development achievements and shortcomings of traditional mass media with the current development of new media, many young people seek for the country media to find the right new media development.This paper is divided into six chapters. The first chapter is the introduction part, describing the origin of this study, the core concepts and basic ideas. The second and third chapters of this issue has summarized the development of the theory and practice of mobile newspaper in China and abroad. The third chapter has introduced the history of mobile newspaper in China and the present situation. The forth chapter analyzed the macroeconomic environment and market opportunities, including the political and legal environment, economic environment, social and cultural environment, technical environment, gave the "Students learning mobile newspaper" development opportunities, lay the foundation. "Students learning mobile newspaper" in the market has a very good opportunity, but also facing challenges. The fifth Chapter based on surveys, ia an analysis of the current "Students learning mobile newspaper" business situation, including mobile phone positioning newspaper readers, content positioning, brand positioning, and operational status and brand development. The sixth Chapter, points out that the 3G mobile phone era brings new challenges to mobile newspapers, mainly looking forward to new breakthroughs in technology and profit model expect a breakthrough.In innovation and development of young journals, the media must also be stressed its cultural responsibility, adhere to proper social position, to establish a clear style, features, content category, find the best communication form, to meet the needs of young people, leading the young Improve training. Thus,it can be the best new media for healthy growth of young people.