Developments Of Newspaper Groups On View Of Media Convergence

Since the 1990s,digital,information,communicative and mobile technologies have been developing rapidly, bringing great changes into all aspects of human society.American futurist Toffel in his book the convergence of power discussed that there are several trends among which the first is that the information communicative technologies are widely applied to printed media and electronic media.The new information process and transmission technologies are represented by electronic computer,terminaldisplay, microwave, and satellite telecommunication and so on.Media convergence in the world has become an unreversed tendency. And this tendency has been accelerating and affacting china, which will inevitably make a great impact on the traditional media, especially on the convergence of all journalistic media.In the background of media convergence, much journalistic media both at home and abroad,by means of digital, mobile and information communicative technologies and others, developed mobile phone newspaper, electronic newspaper, video news for public announcement, website for comprehensive news and online magazine ,etc. Thus carrier of journalistic information changes into a group of various carriers, even probably into a new kind of medium, assembling the advantages of all media existing so far.For this trendency, what is the attitude of domestic newspaper and news group? What are their measures and solutions to develop? What did they achieve? And what problems are existing? All these problems have not been systimatically studied yet.Taking the South Daily Media Group for example, the thesis simply answered the questions above.