A Communication Analysis Of Mobile Phone Newspaper In China

The widespread application of Internet technology not only aggregates the advantages of the three traditional media formats, but also grafts them on to a new medium, mobile phones. Therefore, mobile phones have changed from a personal communication tool into a humanized mass media format, and further expanded the development domain of integrated communication. Based on this, the mobile medium associates itself with traditional newspapers and forms a new mode of news and information communication, mobile phone newspapers. At the same time, the traditional newspaper makes itself a strategic transformation as a Content Provider.The first chapter of this paper mainly gives a definition on "mobile phone newspaper". It introduces the status of mobile phone newspaper research in China, tries to analyze the background of mobile phone newspaper's appearance and expounds the category of mobile phone newspaper and the general development situation of mobile phone newspaper's development in China.This paper puts emphasis to the second and the third chapters. From the perspective of communication, the second chapter defines characters of mobile phone newspaper through several angles such as the pattern of transmission, the elements and the operation mode, then generalizes the impact of consumption culture on mobile phone newspapers. The third chapters make a comparison between The Morning and Evening Mobile Paper and The Liaoning Mobile Phone Newspaper, through the methods of quantitative contrast analysis and text character analysis. It sums up the characteristics and advantages of mobile phone newspapersThe forth chapter discusses bottlenecks and shortages of mobile phone newspaper from its contents, management, technique, and charging,then constructs effective approaches to conquer the bottleneck in the development of mobile phone newspapers with material cases, using Schramm's Information Choosing Probability Formula. Then it presents the promising future of mobile telephone newspaper, and put forward some ideas for the development of mobile phone newspaper.These practical and significative studies enable mobile phone newspapers to play a leading role in the development of new media. They bring not only new and exciting development opportunities to this environment, but also more far-reaching influences to the modern society environment and the mode of human's information dissemination.