The Research Of Newspaper Media And Mobile Internet Convergence Path In China

With the promotion of technology and the flourishing development of the mobile Internet, mobile Internet products go increasingly in-depth every aspect of people's life, and Internet companies launch mobile Internet news products emerge in endlessly. Relative to the situation, its status as the mainstream media of the traditional newspaper media has been challenged. Under this predicament, the traditional newspaper media choose to integrate with the mobile Internet initiatively in a variety of ways, and looking for ways to reform. Due to various reasons, the development status of traditional newspaper media with mobile Internet integrated also each is not identical. Among them, the "JIE MIAN News", as representatives of the traditional newspaper media and who successfully integrated with the mobile Internet, its development path and strategy provide some reference ideas to other newspapers. Traditional newspaper media under the background of mobile Internet, can try to take platform media such as a new development strategy, perhaps it will become a turn to help traditional newspaper media out of trouble.Based on the "JIE MIAN News" as the study case, the research focused on the development course, the mobile Internet integrated content, the news product function and operation ways. Through the survey of the actual data and the analysis of its development, explored its strategic innovation, discussed its advantages and disadvantages, the author in order to ultimately provide the possibility new path for integration of traditional newspaper media and mobile Internet.In the preface of this article, we describe the background and significance of this study, as well as the focus of the research contents, research methods and research route, illustrates the choice "JIEMIAN News" as the reason for a case, and sums up the research achievements of domestic and foreign relevant theory.In the second chapter, we read core concepts and lay the theoretical basis of this article.The third chapter mainly introduced the domestic traditional newspaper media and the development of mobile Internet fusion and fusion power.The fourth chapter of domestic traditional newspaper media and mobile Internet combines present situation has carried on the empirical investigation, through analysis of survey design, selection of like, investigation, it is concluded that the traditional newspaper media and mobile Internet integration scale and effect, analyzes the advantages of and problems existing in the present.The fifth chapter for case study "news" interface. From its development course and the content and the analysis of the news from three aspects of the client with the mobile Internet fusion strategy, explore its strategic innovation, discusses the advantages and disadvantages. And as a user, the author has illustrated individual understanding of the news product.The sixth chapter comprehensive analysis on the above research results, put forward the possibility of traditional newspaper media and mobile Internet combines new path, emphasize to thinking the Internet to promote integration, implementation platform integration, such as strategic path, and bold vision for the future development trend of the traditional media in China.