During The Period Of Television Publicity Management Innovation

City television station was between cctv. provincial television and county television stations, the background is the newly established in 1983 at the tenth of broadcast applying a national radio and TV work conference puts forward "level 4 do radio, level 4 do TV, level 4 mixed coverage radio and television career development policy. After thirty years of development end in China at the end of 2004, more than 300 seats were city television station.City television station management system generally include:take propagandizes the orientation and the programs columns management as the core in the propaganda management, equipment procurement and technical support for the core technology and management to financial budget and cost control of financial management, personnel appointed by staff job management as the core and the personnel management to advertising business and industrial operation as the core business management, etc. In this big management system, to propagate orientation and programs, columns management as the core propaganda management is the top priority, occupy the core status. The stand or fall of public management, about the quality of urban television publicity is good or bad, is also about whether the city television station in the fierce market competition to win, and realize the sustainable development.Papers comprehensive use of literature investigation, case studies, comparative analysis method, so as to rizhao television as a concrete analysis case, summarizes some of the urban television publicity management characteristics and laws, and from the propaganda oriented management, channel management, programs and columns management, broadcast system reform of four aspects of city television station, the specific contents of the propaganda management system is analyzed and finishing. In the process of analysis and finishing with a dialectical point of view, the city television publicity management of the specific rules and system content have been made a deep comparison and discussion, tries to summarize general rules and standards, set up a set of suitable for most urban television complete propaganda management system.In order to facilitate people to the city television station has a scientific system to facilitate the understanding, also is the promotion of city television station staff management grasp, based on macro examples to rizhao television specific promotional management system as the text can be analyzed, referred to the large essays about television operation management and business documents and network resources.First on city television publicity management related concepts and meanings made specific, scientific explanation and define. After that, the urban television publicity management specific into propaganda oriented management, channel management, programs and columns management, system reform of broadcast system, detailed analysis and research, and in the light of each link management system and evaluation criteria are dialectical comparison and analysis, trying to establish a set of scientific propaganda reference management system and standard. Each link of the management system and evaluation criteria are dialectical comparison and analysis, trying to establish a set of scientific propaganda reference management system and standard. Finally, combining the current transition Chinese television industry development trends of urban television publicity management system on the establishment and development of the theoretical discussion, and proposed own view.