Font Size: a A A

The Status Quo Of Our Television Supervision By Public Opinion, Problems And Countermeasures Research

Posted on:2012-12-14Degree:MasterType:Thesis
Country:ChinaCandidate:W T ZhangFull Text:PDF
GTID:2218330368489039Subject:Public Management
Abstract/Summary:PDF Full Text Request
Public opinion is one of the important functions of the mass media, television is an important part of the mass media. The essence of public opinion through the media of public affairs for the dissemination of information, opinion analysis, social hot issues and events reviews analysis to influence the exercise of public power. Function of the media, public opinion is indirect participation in community management of public affairs as an important platform. TV media as an important form of media, both with audio-visual scene and strong performance characteristics and advantages of this system to our television public opinion of the specific perspective for the study to the status quo of China's television public opinion, problems and countermeasures for specific analytical framework designed to build on the television system for public opinion on the basis of our country from an empirical point of view of public opinion in the current TV situation, existing problems and the reasons for these problems; on this basis, I will give improve our public opinion of the specific television program.In this paper, that the television system by the public opinion of the mainstream television media, the right to speak, the public opinion of television and mass media of television in three parts. TV media from entering the country after the mainstream media has been playing the role, although in today's highly mobile media, online media and the impact, but its main influence and no change in the. role of public opinion, because of its site performance strong, both audio-visual dissemination of information superiority, still has not wavered. TV media as the traditional mainstream media in the new media context, there have been many new features and laws, the most typical is the television media and online media convergence, television information and communication technology updates and upgrades, etc., these factors have greatly promoted the television audience information and coverage, reducing the public dissemination of information in the process of entropy problem, but also greatly boost the development of television public opinion. In the meantime, television media in the process of public opinion, there are some problems, mainly in the quotations that the progress of the entertainment, public opinion of the offside a few areas. The reason that led to the generation of these reasons, it is rooted in the pressure of market competition, media practitioners, lack of professional ethics and lack of mass public opinion in these three areas. To this end, my analysis, public opinion effectively improve China's television system, the method can be enhanced by media criticism and media monitoring, media ethics and abide by professional ethics, and thus constitute the television media to build public platform to speak, and then re- plastic media, these three aspects of social responsibility to carry out.
Keywords/Search Tags:Public Management, Public Supervision by Public Opinion, Public Affairs Management, TV Media
PDF Full Text Request
Related items